Hi:) I'm Ruoqi

Hi:) I'm Ruoqi

A UX designer turning complexity into clarity
with strategy, empathy, and systems thinking.

A UX designer turning complexity into clarity
with strategy, empathy, and systems thinking.

I’ve worked with FMCG brands like Danone and Feihe, focusing on end-to-end experience design for consumer-facing products.

👉I am also proficient in using AIGC tools (for content generation, image creation, and design support), exploring their potential in brand digital experience design.

I design user flows and interfaces that balance user needs with business outcomes.
From wellness tools to e-commerce platforms, I focus on making UX simple, purposeful, and scalable.

Optimization of the User Onboarding Flow

Turning a high drop-off onboarding flow into a clear, trustworthy user journey.

Redesigning the Milk Powder Traceability Page

From authenticity check to benefits: boosting redirection efficiency of the traceability page

Big numbers, smooth flows.

For large-scale membership campaigns, I contribute to map out end-to-end journeys and collaborate across marketing, dev. By combining data-driven insights with AI-generated assets, I can quickly produce diverse visual elements and copy variations, ensuring campaigns stay fresh, consistent, and engaging—even under rapid iteration.

"Fresh Growth × Dream Career Cards"

The interactive experience is inspired by children’s curiosity and longing for the adult world, transforming their dreams into collectible Dream Career Cards.

Campaign “Fresh Morning Daily Quotes” 

Each day, a warm, calendar-style image is posted to accompany moms as they start their mornings.

Contact

LinkedIn

Behance